It is certainly no easy feat staying abreast of the continuously changing society that is Digital Media, upon finding some level ground and transparency to a particular application or process, up springs another, testing all manner of difficulty and tech expertise.
So how do we navigate the future of learning and development?
Going back to the early days of University, the professor's recommendation would almost certainly begin with reading lists, diagrams and referencing, little shy of genius I would say, using this precise model keeps learning online that much easier. Crucial elements of modern-day brand building, marketing, developing, analysing and strategy are all integrated into the digital mainframe of SEO, PPC and Content Marketing, so having a broad understanding of each is necessary for any significant online presence.
Simplicity is key in my book – see below the easy to use diagram I use to navigate the key takeaways needed for understanding keywords, search engine optimization and pay per click advertisement.
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